Simone Taffe is Professor in Communication Design. Simone worked as a graphic designer and design manager for over fifteen years, including managing the City of Melbourne’s design department. Simone was instrumental in establishing the Swinburne Design Factory, providing an international authentic learning platform for multi-disciplined student teams. Her students work with genuine clients and real-world design scenarios, including branding, websites, games and service designs, so that they are equipped to excel in the workplace. Simone’s research is in co-design and end-user participation in the design process.